‘Where The F*ck Is My Sailor?’ IVANAHelsinki Spring 2011 Collection
IVANAhelsinki's head designer, Paola Ivana Suhonen is the multi-talented artist behind the independent Fashion/Art brand IVANAhelsinki of Finland. This women;s label is now regularly seen in the pages of International Elle and Vogue.
Finland has been named as World Design Capital for 2012 and IVANAhelsinki is the first finnish brand to show in the official IMG MB New York Fashion Week September 2010.
Suhonen's signature style of Scandinavian roots will be shown in her collection provocatively entitled as 'Where The F*ck is my Sailor'.
This collection is a Nordic-inspired collection, with retro twist in prints and motifs such as crochet knits and red and, white and blue nautical stripes. While 60's styled, black and white striped dresses and playsuits with ropes are consistent all throughout the collection.
Paola Suhonen has collaborated with renowned International brands such as Google, Topshop, Head Snowboards, Swarovski, Coca-Cola and Canon just to name a few.
This designer is also the newly appointed Creative Director for US based Magazine - Love Contemporary.
"A personal art project, which is now it’s a way of life`. ‘I could easily spend my life as a gypsy or a vagabond; love stories, road trips, strong living…but its okay too, to make cute cotton and woollen dresses for charismatic drummer girls and girl women with beautiful souls. They are the girls who love moonlit fields, pirates, dark vast forests, crummy motels, a champagne state of drunkenness, fragile butterflies, lullabies and guardian angels." Paola said in her fashion career.
IVANAhelsinki SpringSummer 2011 Collection will be shown at the Studio, Mercedes-Benz Fashion Week at Lincoln Center, NYC.
Show starts at 9:00pm, Thursday September 16, 2010.